Enterprise Product Marketing Specialist – AIS Cloud & Digital Platform
- Bangkok
- Permanent
- Full-time
- Lead the development and execution of strategic marketing initiatives for AIS Cloud and Digital Platform products aimed at B2B enterprise, government, and public sector segments. Responsibilities include market positioning, awareness creation, targeted lead generation, qualification, and sales enablement.
- Develop comprehensive go-to-market (GTM) plans for new product launches, product enhancements, and lifecycle campaigns, ensuring alignment with business growth objectives and product roadmaps.
- Partner closely with Product Development and Enterprise Sales teams to ensure product readiness, effectively define product positioning, craft differentiated value propositions, and align marketing efforts to drive sales objectives.
- Coordinate with Integrated Marketing Communications (IMC) to develop impactful campaigns, events, and marketing materials. Continuously measure marketing effectiveness and campaign ROI to optimize investment and drive cost-effective growth.
- Design and deliver robust training programs, sales enablement tools, and resources to empower enterprise sales teams. Maintain and enhance comprehensive marketing materials including product presentations, brochures, and impactful customer success stories.
- Conduct thorough market research, competitive analysis, and customer insights to identify emerging trends, industry challenges, and growth opportunities, particularly in cloud infrastructure, enterprise data platforms, and related technologies.
- Bachelor’s degree in Marketing, Business Administration, Computer Engineering, Information Technology or related fields. An MBA or advanced degree is highly preferred.
- Strong technical and business background with a minimum of 5-7 years of experience in ICT solutions, particularly cloud computing, B2B enterprise solutions, data center infrastructure, or related IT domains.
- Demonstrated professional experience in top-tier cloud providers (especially Oracle Cloud) or prominent enterprise solutions providers is highly preferred.
- Proven ability to develop and implement successful go-to-market strategies, effectively driving brand positioning, awareness, and sales outcomes for complex cloud and enterprise data platform products.
- Strategic, analytical mindset with a demonstrated capability to leverage market and customer insights into actionable and profitable business plans.
- Exceptional communication and presentation skills in both Thai and English, with proven success engaging and influencing stakeholders at senior and executive levels.
- Strong interpersonal skills, comfortable working cross-functionally and collaboratively with diverse teams, while effectively managing multiple priorities in a dynamic environment.
- Highly self-motivated with a growth-oriented mindset, capable of independently driving strategic KPIs and business outcomes.
- Flexibility to work effectively both onsite and remotely, demonstrating discipline, accountability, and results-driven performance without direct supervision.