Marketing Manager

Thailand
Permanent
Full-time

1 month ago

Job Purpose:- This position is responsible for leading and managing Trade Marketing initiatives and New Product Development (NPD) to drive brand growth, enhance in-store visibility, increase market share, and successfully launch new products aligned with company strategy and consumer needs.Key Responsibilities:Trade Marketing:- Develop and implement annual Trade Marketing plans in collaboration with Sales and Brand Marketing teams.- Design and execute effective in-store activation campaigns, promotions, POSM, and merchandising strategies.- Analyze sales data, consumer insights, and market trends to optimize trade programs and improve ROI.- Work closely with Key Account and Modern Trade teams to align trade activities with business objectives.- Manage trade marketing budget and ensure optimal allocation of resources.New Product Development (NPD):- Lead end-to-end process of new product development from ideation, market analysis, concept testing, to launch execution.- Collaborate with R&D, Production, QA, and Regulatory teams to ensure timely development and product compliance.- Conduct competitor benchmarking and consumer research to identify innovation opportunities.- Support go-to-market strategies including packaging design, pricing, and launch communication.- Monitor performance of new products and make recommendations for improvement or scaling.Qualifications:

Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.

At least 5–7 years of experience in Trade Marketing preferably in food industry.

Strong understanding of Thai retail landscape (Modern Trade and Traditional Trade).

Must be able to commute to work onsite (workplace is not near public transit)

Company uniform required Mon–Thu

Excellent analytical, project management, and communication skills.

Proficient in MS Office and marketing analytics tools.

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