Marketing Value Partner - Lab IT Workflow and Innovation

Roche

  • Thailand
  • Permanent
  • Full-time
  • 3 days ago
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.The PositionThe OpportunityDevelop and execute responsible products portfolios strategies in the field in alignment with the overall commercial strategy by maximizing resources in the most optimal way. C-suite and Beyond Lab Value Proposition development and development with DS TeamAs the Marketing Value Partner_ Lab IT Workflow and Innovation, you are responsible for:Strategic Design:Develop and Execute Strategy for responsible productsDevelop Business Plan for responsible product ; Launch-Price-Life Cycle-Budgeting and forecastingDrive Commercial Effectiveness by allocating resource based on ROI principleSupport focus on activities and accounts in line with RDT OKRSUnderstand/Analyze Thai Diagnostics market; Update all key market trends (Policy, Technology, customer, competitors, newcomers, and business alliances) .Be able to create business opportunity align with Roche SolutionTeam Collaboration & DevelopmentCollaborate within the Marketing Excellence Team and cross-functional teams to ensure high performance and business growth.Implement and Execute key activities for within the team and cross functional team ( Pre-Sales, Sales, Service, Application, and finance).Align with APAC Value Stream to ensure strategic Alignment, develop, leverage, sharing best practice, skills and competency.Stakeholder EngagementEstablish relationship with C-suite and key stakeholdersDevelop KOL, business networking, reference sites to support Roche Strategy.Build and sustain robust relationships with key stakeholders, such as customers, healthcare providers, leading scientific institutions, and government agencies, to gather valuable insights that enhance the strategic plan to drive and shape the market.Operational ExcellenceEnsure the effective implementation of responsible product strategy including planning, execution, and monitoring.Responsible for product demand planning and ensuring collaboration with the Commercial Operation team to be effective and minimize write- off and product shortage.Develop and utilize data, business support tools, and processes to enhance implementation efficiency.Monitor and report on the performance of product sales and product management initiatives, making data-driven adjustments as necessary.Accountability for operationalizing and evolving/optimizing the product related squadsDevelop training programs for sales teams to enhance product knowledge and selling skills.Create marketing campaigns and promotional activities related to responsible products.Design marketing tools to fit with Thai MarketCompliance and QualityEnsure adherence to local legislation, divisional policies, principles, and quality standards within the disease management sub-chapter.Promote a culture of compliance and continuous improvement in all activities.Who You Are:Bachelor degree in Medical Technology or MBA background is preferable.Experience in supporting teams within the healthcare or diagnostics industry.Ability to develop and implement strategic plans and initiatives.Understanding of product life cycle management, including market trends, customer needs, and competitive landscape.Strong communication and interpersonal skills to build and maintain relationships with key stakeholders.Analytical and problem-solving skills with a focus on data-driven decision-making.Ability to work collaboratively within a cross-functional and matrix environment.Experience in developing and executing marketing strategies.Good command of spoken and written English (TOEIC
700)Computer literacy in Microsoft Office and related programsAble to work under pressure.Industry Experience:2 or more years of experience in the diagnostics or healthcare industryDemonstrated success in supporting tactics, initiatives or similar projects. Knowledge of the diagnostics market in Thailand and the APAC region is preferred.Understanding of compliance with industry standards.Who we areA healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.Let’s build a healthier future, together.Roche is an Equal Opportunity Employer.

Roche