Product Content & SEO Specialist

• Develop and execute content strategies for Wisesight’s B2B products based on customer journey stages.
• Write and manage long-form SEO content (articles, case studies, e-books) that aligns with keyword strategy and supports lead generation.
• Plan and maintain a content calendar based on product updates, events, and campaign objectives.
• Conduct keyword research using Ahrefs and optimize content using SEO best practices.
• Monitor content performance using GA4, Google Search Console, and provide insights for improvement.
• Work closely with Marketing, Sales, Customer Experience, PMs, and Outsource partners to ensure content consistency and accuracy.
• Participate in developing content guidelines and contribute to the structure of a content pillar/hub system.
• Stay updated on content and SEO trends relevant to the MarTech and SaaS industry.

• 3-5 years of experience in content creation, digital marketing, or SEO, preferably in a B2B or SaaS environment.
• Strong writing skills in Thai with a solid understanding of tone, structure, and storytelling. English proficiency is a plus.
• Proficient in using WordPress, GA4, Google Search Console, Ahrefs, or similar SEO tools.
• Proven experience in creating content that ranks and drives measurable traffic.
• Knowledge of customer journey frameworks and ability to map content accordingly.
• Excellent project management skills, self-driven, and comfortable working in cross-functional teams.

• Experience in social data, analytics, or MarTech products.
• Ability to repurpose content into multiple formats (e.g., infographics, email campaigns).
• A strong portfolio with published content or SEO results.

Wisesight