Channel Marketing Manager
- Bangkok
- Permanent
- Full-time
We are seeking a results-driven Channel Marketing Manager to lead the development and execution of commercial strategies across key modern trade channels, with a strong focus on delivering growth through data-driven planning and effective in-store activation. This role is crucial in managing end-to-end category execution, trade investment planning, and cross-functional collaboration.Key Responsibilities:Channel Strategy & Execution
- Develop and implement channel strategies and activity plans in line with the 4Ps (Product, Price, Place, Promotion) to drive category growth in assigned key account(s), particularly in wholesale club formats.
- Lead shopper-centric initiatives that align category, brand, and channel priorities to meet business objectives.
- Conduct in-depth analysis of shopper behavior, category performance, and competitor activity using both internal and external data sources (e.g., customer offtake, market trends).
- Translate insights into actionable plans to enhance category performance and execution in-store.
- Lead planning and rollout of new product launches, including trade stories, execution plans, and post-launch evaluations.
- Develop perfect store guidelines and lead implementation across the trade, ensuring visibility and effectiveness of in-store activations and promotions.
- Manage trade investment budgets, including POS materials and premium allocations, ensuring ROI effectiveness.
- Initiate and drive channel-specific projects (e.g., exclusive SKUs, customized pack sizes) to support sales growth and customer engagement.
- Lead joint business planning with key accounts; conduct business reviews and co-develop channel growth initiatives.
- Align with cross-functional teams (Sales, Marketing, Finance, Category) to support strategic initiatives and execution excellence.
- Monitor and evaluate trade activities, adjusting plans as necessary to optimize performance.
- Track KPIs such as sales volume, trade investment efficiency, and category profitability.