About the CompanyThai architectural engineering firm specializing in design and construction.Job ResponsibilitiesKey Responsibilities
Lead and manage digital marketing strategy across brand awareness, content creation, advertising, and owned media (website, social).
Run digital campaigns on platforms like Facebook/Instagram (Meta), Google Ads, SEO, and more.
Create and manage marketing content such as case studies, videos, and campaign visuals that make our brand stand out.
Drive website traffic and generate leads using SEO, SEM, retargeting, and CRO (conversion rate optimization).
Work closely with the sales team to make sure marketing leads fit well into the CRM.
Analyze data from campaigns to improve ad performance (ROAS) and reduce lead costs (CPL).
Use AI tools (like ChatGPT, Canva AI, Jasper, etc.) to boost productivity and content quality.
Manage freelancers or agencies when needed (e.g., video editors, SEO consultants).
Build a strong digital brand and maintain a good online reputation across all digital channels.
Experience requirements
Bachelor's degree in Marketing, Business, Communications or related field.
At least 4 years of experience in digital marketing with a strong track record in lead generation and growth campaigns.
Hands-on experience with tools like Facebook Ads Manager, Google Ads, SEO tools (Ahrefs, SEMrush), Google Analytics, and graphic tools like Canva or Adobe.
Confident in using data to plan, test, and improve marketing campaigns.
Strong communication skills in both Thai and English.
Passionate about branding, storytelling, and design.
Curious and proactive - always looking for better, smarter ways to work, especially with tech and AI.
