
Product Manager (Replacement)
- Thailand
- Permanent
- Full-time
Website
About Company
Established in 1997 Long experience with strong trust worthy in Audio market for 20 years. Zonic Vision Co., Ltd. is one of the leading company in Home, Car and Professional audio industry in Thailand. We are specialize in audio which high quality products and services.Our company objectiveis to bring the State of the Art of Technology to customer with high quality and trustworthy products. Our business philosophy is ''We don't just sell products, we also bring the Happiness through them”Address
595/9 Nonsi Road, Chong Nonsi Subdistrict, Yannawa District, Bangkok 10120 Thailand.Position Product Manager (Home Audio)Job Description
Marketing:
- Thoroughly study the contracts received from brand owners to summarize the advantages/disadvantages for management before signing agreements.
- Analyze the strengths/weaknesses of products, product advantages, brand positioning, and in-depth consumer information.
- Define the brand's growth direction and develop a comprehensive marketing strategy to make the brand highly popular in the market.
- Establish product pricing structures by analyzing cost variables for efficient cost management.
- Specify presentation formats, transform brand components into plans and strategies for market deployment.
- Develop strategies in collaboration with the marketing department, promote creative thinking, initiate brand recognition, and stimulate decision-making among the target audience.
- Establish performance indicators for efficiency, cost and pricing information, market application, and evaluate sales results against set targets.
- Measure and compile performance reports for marketing campaigns, profit and loss, and assess returns on investment and performance indicators.
- Research consumer needs, propose products aligned with consumer requirements, and control and oversee new marketing and advertising activities in progress.
- Monitor and control the brand's image communication through all distribution channels in line with the defined direction.
- Track public relations, check product distribution, and consumer reactions.
- Examine and monitor market trends, collect product information, and competitor activities to create competition strategies in the market twice a month.
- Identify consumer groups, partners, distributors, and distribution channels in collaboration with the sales department.
- Manage and oversee distribution channel management, public relations, organize activities, and create an image at sales points to boost sales.
- Conduct and attend PSI meetings weekly to control inventory levels, accurately schedule product orders, and analyze market trends in collaboration with the sales department.
- Develop strategies in collaboration with the sales department, create campaigns that meet consumer needs, and conduct training on product usage for the sales and technical departments before market launch.
- Coordinate policies to enhance the product image with brand owners.
- Coordinate various plans with brand owners in meetings.
- Plan product orders, service-related spare parts, and other tasks related to brand owners.
- Verify import product costs to ensure the organization receives maximum benefits.
- Coordinate with international departments such as issuing purchase orders, tracking, problem-solving during the import process to ensure products arrive at the warehouse on time.
- Coordinate document work such as invoices, certificates, and other necessary documents for importing goods in collaboration with international departments.
- Coordinate with the returns department for defective products and reconcile claims with brand owners and international departments for payment.
- Coordinate with the finance department to verify the accuracy of amounts payable to brand owners.
- Coordinate with the accounting department to access cost comparison information for marketing.
- Coordinate with the administrative department to access sales and inventory comparison information.
- Verify the accuracy of service department processes and timelines in providing services to consumers.
- Coordinate with other relevant departments to lead the organization in line with the direction and strategy of the brand.
Requirements
- Sales and marketing experience (both offline and online) and brand image creation for a minimum of 3 years. (Special consideration given if there is experience in a business related to the position.)
- Bachelor's degree or higher in Management, Business Administration, Marketing, or a related field.