Senior Digital Marketing

• Plan and oversee Bangkok Post’s digital presence on the website and social media channels.
• Develop and execute integrated communication plans for both online and offline campaigns.
• Monitor and analyze web and social media performance using analytics tools; derive insights to optimize strategies.
• Drive and manage paid media marketing campaigns across platforms such as Meta Ads and Google Ads, along with Ads Optimization department.
• Contribute creative ideas for content marketing and regularly update digital content.
• Collaborate cross-functionally with developers, designers, sales, and editorial teams to deliver campaign goals and product launches.
• Keep abreast of digital marketing trends and continuously refine strategies to stay ahead.
• Support partnership and business development efforts through marketing and communication initiatives.
• Others as assigned by supervisor.

• Degree in Marketing, Advertising, or equivalent.
• 5 years experience in digital marketing or business development, preferably in the media industry
• Strong command of both English and Thai for effective communication.
• Proficient in using tools such as Google Analytics, Looker Studio, Meta Business Suite, and SEO best practices.
• Experienced in managing paid media campaigns (Meta Ads, Google Ads).
• Skilled in presentation and storytelling to pitch ideas and report results.
• Comfortable using MS Excel, PowerPoint, Canva, and web/social analytics platforms.
• A team player with the ability to manage multiple projects and stakeholders.

Bangkok Post