Foods Thailand CMI Lead

• Act as a catalyst to drive analytic driven business decisions. Serve as the trusted data and research methodology consultant to different functions across the organization.
• Play a key role in driving cross categories insights, portfolio opportunities via using multiple sources of data.
• Blend consumer & market data and other performance metrics (e.g. financial) to look at business performance holistically.
• Drive Category/portfolio Development & Customer Centric Innovation. Lead category portfolio strategic analysis: provide insight and identify business opportunities from market understanding & analysis
• End to End management of research processes, including

• Analyze and diagnose the business to identify critical questions and knowledge gaps to develop a full CMI learning plan, recommending the optimal research methods and plans to close the knowledge gaps
• Lead research projects and partner effectively with research agencies
• Lead research debrief and discussions with key stakeholders, and effectively influence business decision makings
• Able to transform findings into powerful and actionable recommendations (CMI POV)
• Integrate and consolidate multiple sets of quantitative and qualitative learning to create more impactful insight solutions
• Design and facilitate insight and strategy co-creation workshops with internal business partners and external consumers/operators to secure the IMPACT OF the insights. CMI work does not end with presenting the results, but when securing action from the teams.
• Embrace new tools and methodologies, piloting new methods & approaches towards more agile research that is fit for purpose
• Ability to identify key areas that CMI can play an even stronger role in business discussion & decision, and turn to systematic approach via leveraging CMI capacity, data and tools.
• Ability to design, co-design, develop new methodology with support from internal / external partners.

• At least 5 years work of managerial experience in market research, CMI or marketing
• Experience in FMCG business; Experience in Food & Beverage related categories are preferred
• Experience in Digital marketing and eCommerce related projects are preferred
• Strong analytical thinking and communication skills to present clearly, simplify complex topics and influence decision-making
• Fully operational with analyzing any type of research data (retail audit, consumer panel, brand tracking, strategic research) and synthesizing different data sources to identify growth levers or diagnose performance
• Good knowledge of market research fundamentals – design and management of qualitative and quantitative research, particularly mix development
• Experience in “storytelling” in a corporate context, and crafting clear, compelling messaging – including presenting the output in both PowerPoint presentation format as well as delivering the insights verbally
• Innovation research experience and Digital skill a must
• Passion for the digital world and its implications to the business
• Experience in social listening, search tool is a plus
• At ease in a facilitation role – helping to stimulate idea generation, thriving to co-create ideas with the Business
• A team player – highly collaborative, accountable, open minded who likes to work in a rapid and agile way
• Passion for innovation, trends and creativity
• Care deeply – acute ability to put human first and ‘be in the search mode’ to unleash true human needs, adding value to people’s lives
• Have learning mindset and embrace change
• Language skills: Fluent in Thai and English communication and business presentation

Unilever