Associate Manager, Global Public Relations (Bangkok-based, Relocation Provided)
- Bangkok
- Permanent
- Full-time
We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.Get to Know our Team:The Marketing Team of Agoda is a world leader in online marketing. The department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable channels. The team combines a blend of talents from the best analysts, marketing strategists, data scientists and brand specialists in the world. The marketing leadership at Agoda has deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.The Opportunity:We are looking for an Associate Manager, Global Public Relations (Consumer PR) to join our dynamic team within Agoda's Marketing department. In this role you'll help shape Agoda's global presence through proactive communication, resulting in earned media coverage. Our PR team oversees around 10 managed markets in APAC, supports verticals to help share the Agoda story, and protect Agoda's reputation as a trusted and innovative brand.What you will do:
- Draft effective press releases for distribution globally, regionally, or in specific markets.
- Continuously deliver against challenging KPIs.
- Manage in-market PR agencies, ensuring alignment with Agoda's targets, messaging house, and tone of voice.
- Respond to global media inquiries and maintain the Agoda press office.
- Provide input for the Agoda global team, drafting pitches, media briefings, Q&As, and generating campaign ideas.
- Manage and counsel stakeholders throughout Agoda who require PR support.
- Creative thinking and an all-round make-it-happen team attitude.
- Minimum of 5 years of PR experience in traditional and digital teams, advantageous if experience is in both an agency and in-house setting.
- Strong storytelling experience to consumer audiences.
- Demonstrable experience of an integrated approach to PR (content, social media, influencers, media partnership, etc.).
- Strong media contacts.
- Great English writing, editing, and proofreading skills.
- Crisis and issues management experience would be beneficial.
- Quick thinking and ability to spot trends and exploit opportunities to respond quickly to social sentiment.
- Project management capabilities and experience in managing creative and production resources.
- Experience in working within a matrix organization structure, across multiple markets, and influencing different internal and external stakeholders.
- Experience in managing and optimizing budgets.
- Ability to measure the quality/impact of content for future improvement.
- Comfortable presenting projects and learnings to senior leaders.
- Solid project management and organizational skills, with the talent to multi-task and prioritize while working to deadlines in a fast-paced environment.
- Entrepreneurial and inquisitive - experience of using new technologies to improve comms output.
- Working knowledge of social media platforms, and familiarity with SEO, Google Analytics.
- Strong Microsoft Office knowledge, data, and dashboard exposure.
- Familiarity with SQL is a plus.