Marketing Executive

• At least a Bachelor's Degree in Marketing, Business Administration, or a related field
• At least 3 years of experience in marketing and brand management
• Excellent interpersonal and relationship skills
• Good spoken and written English

• Knowledge of marketing strategies and promotion planning
• Self-motivated and results-oriented
• Energetic with a strong sense and passion for branding, marketing communications, and public relations
• Creative and innovative
• Detail-minded
• Ability to communicate effectively
• Good interpersonal skills
• Proficiency in Google Workspace (including Gmail/CRM , Google Slides)
• Ability to plan activities and manage information effectively
• Service-minded
• Good spoken and written English
• Adaptability and willingness to learn and use AI-powered tools for marketing tasks
• Capabilities to use AI tools, including LLMs and Generative AI, to assist with content creation, data analysis, and research

• Target Client Identification & Research:

• Research information regarding potential target clients from online and offline media.
• Select news about expansion, renovation, and new business from newspapers for management consideration.
• Prepare and maintain client target lists with details of client's size of business and target date of the project.
• Research client background and update marketing information to provide background information to the design team.
• Strategic Planning & Sector Targeting:

• Prepare background information and marketing strategies for target sector groups and submit to management for approval.
• Prepare next year's marketing strategy plan.

• Proposal Planning & Coordination:

• Prepare a plan, including resources, to produce a proposal.
• Coordinate with designers and marketing, using standard formats for briefing, to collect all relevant information for design proposals.
• Prepare presentations of credentials or show reels.
• Proposal & Creation:

• Develop quotes and proposals.
• Coordinate with the design team to prepare proposals.

• CRM Data Management:

• Add and update marketing information in CRM , including dwp contacts categories.
• Maintain a register of upcoming proposals, current proposals, and leads in CRM .
• Capability & Content Management:

• Maintain and update the company's capability statements, brochures, company profiles, and relevant project experience.
• Maintain details of design magazines/internet and publishers that have company information and keep it in marketing files.

• Review industry awards and present to MD. Prepare with the design director all awards submission relevant to the business.

• Promotion & Content Distribution:

• Plan activities and information distribution for the dwp Group of Companies, including print media, internet, and publishing, to promote company awareness.
• Develop promotion planning via design magazines, local and international publications, and the internet.
• Coordinate photographic shoots of completed projects and contact suppliers about selling duplicate photographs.
• Media & Public Relations Support:

• Maintain a media list and detail all activities in the media.
• Internal Coordination:

• Coordinate marketing activities with other dwp offices.

• Reporting & Analysis:

• Prepare for weekly management marketing meetings.
• Event Participation:

• Attend marketing and promotional events related to business.

• Content creation (e.g., drafting social media posts, email copy, blog articles).
• Generating variations of marketing materials (e.g., different headlines, ad copy).
• Analyzing marketing data and identifying trends.
• Conducting market research and competitor analysis.
• Personalizing communication with target audiences.

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