Performance Creative Specialist (AI & Automation) - Regional SEA

Manpower

  • Bangkok
  • Permanent
  • Full-time
  • 10 days ago
Performance Marketing Specialist - SEAWe are seeking a highly creative and data-driven Performance Marketing Specialist to lead creative strategy across Southeast Asia. This role bridges media and creative, leveraging GenAI tools and automation platforms to deliver high-impact, localized advertising at scale across six markets: Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam.Key Responsibilities:1. Lead Performance Marketing Creative Strategy
  • Creative Concepting: Develop and lead creative concepts and copywriting for static and video assets.
  • Creative Direction: Ensure brand consistency and high engagement across diverse regional markets.
2. GenAI Integration
  • Utilize GenAI tools (e.g., ChatGPT, Midjourney, Runway ML, TikTok Symphony, Luma AI, Veo2/Veo3) to:
  • Rapidly generate copy variants and creative ideas.
  • Produce localized, social-first video content at scale.
  • Refine prompts to deliver high-quality, culturally relevant creative assets.
3. Creative Automation & Template Development
  • Design and implement dynamic creative templates using Smartly.io or similar platforms.
  • Integrate data feeds and DCO (Dynamic Creative Optimization) to scale thousands of localized ad variations.
4. Cross-Functional Collaboration
  • Act as a bridge between media specialists and creative teams.
  • Partner with internal design, creative, and media teams to build a dynamic creative library.
  • Ensure all assets are on-brand and optimized for performance.
Requirements:
  • Platform Experience: Hands-on with Google Ads, Meta Ads, and TikTok Ads for high-volume campaigns.
  • Hybrid Expertise: Strong understanding of how creative assets impact media performance; experience in both creative and media roles.
  • GenAI Proficiency: Skilled in using GenAI tools (e.g., ChatGPT, Midjourney, Runway ML) to generate scalable, localized creative assets.
  • Creative Automation: Experienced in building feed-driven static and video templates using Smartly.io or similar platforms.

Manpower