Lead Gallerys marketing department, overseeing the success of various marketing initiatives (offline to online), strategic partnerships and management of media and content assets.Key Result Areas:PrimaryMarketing & Comms
Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
Collaborate with the other dept. to conduct target audience, competitor and trends research, develop strategic, platform-specific content ideas and strategies.
Develop strategic partnership and co-branding initiatives to enhance brand visibility and drive sales growth.
Create and execute brand activations and pop-up events to effectively showcase products and engage with the target audience.
Media Management and lead for PR and KOLs
Ensures compelling and on brand copy from corporate gifts to retail product packaging, marketing collaterals, websites, to social media platforms.
Analyze performance across all social media platforms relating to engagement and growth.
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Operational:
Develop innovative strategies for optimizing the customer journey within property operations to drive sales of gallery products and enhance overall customer experience.
Contribute to the development of product packaging concepts, including overseeing product photoshoots and visual concepts to ensure alignment with brand identity.
Ensures timely update for promotional collaterals or outward facing content from offline to online including website, socials and blog posts.
SecondaryTraining:
To complete all Gallery trainings in terms of Orientation, Product Knowledge apart from the training modules setup in Learning Management System (LMS) from Banyan Management Academy
Min. 5hrs per associates per month based on Banyan Group policy.
Personal Specification:Job Knowledge
Minimum of 6 to 10 years of relevant experience
Bachelors degree in Marketing, Digital Marketing, Business and related fields
Essential Job Skills:
360 marketing experience for a global/regional retail brand
Diverse market experience, ideally in China, Thailand, Singapore at least
Strong project management, multitasking, and decision-making skills
Knowledge of social media platforms and practices.
Familiarity with website content management systems (CMS).
Excellent written and verbal communication skills in English and Chinese
Experience with creating visual content, including graphics and photography.
