We make hearts beat.“We wish to create a welcoming home and bespoke moments to reveal and empower feminity, and nurture a multicultural community of clients, lasting through generations” Pieter MulierRole OverviewAs an ambassador of Alaïa, the Assistant Boutique Manager embodies the image and values of the Maison. You are co-responsible for inspiring and developing your team to deliver exceptional client experiences, meet quantitative and qualitative objectives, and ensure the boutique's growth and success.Key ResponsibilitiesBoutique performance and sales development
Co-monitor the achievement of boutique sales targets and KPI's
Identify growth opportunities and implement business action plans to boost performance.
Collaborate with the Boutique Manager on quarterly action plan to drive growth and achieve expected results
Promote clienteling behaviors and best practices within the team, including proactive outreach to existing clients and prospects, personalized styling, and appointment-based services. Elevate client experience in store and out of store ensuring brand guidelines are met
Elevate the in-store and out-of-store client experience in line with the Maison's standards and guidelines.
Define, with HQ and the Boutique Manager, specific objectives for client retention, recruitment, and reactivation to achieve sales targets.
Leverage clienteling tools to drive results (CRM app, client development plans, local experiences).
Analyze and report on the ROI of clienteling and CRM actions, identifying opportunities for improvement.
Develop local partnerships with personal shoppers, stylists, and other key actors to attract a targeted and high-quality luxury clientele.
Team management and people development
Support the Boutique Manager in the recruitment, training and management of the team to optimize personal and boutique performance and profitability
Delegate operations activities and establish clear responsibilities within the team
Communicate and motivate the team around the strategy and vision of the Maison and their collective and individual contributions
Support the Boutique Manager in conducting team meetings, ensuring that staff is aware of the targets and clients experience best practices
Support the Boutique Manager with the annual performance management process to provide feedback
Create a business-oriented approach and positive mindset in the boutique through team builder and supportive environment
Boutique operations and administration
Ensure compliance with the Maison's policies, procedures, and brand standards, maintaining a flawless boutique environment.
Supervise the boutique back office and administration, incl invoices, plannings, payroll etc.
Monitor and maintain visual merchandising standards, ensuring alignment with the brand image.
Guarantee the boutique's maintenance and upkeep (lighting, furniture, etc.) in accordance with the Maison's standards.
Market Awareness and Strategic Initiatives
Stay informed about competitors' activities and trends in the luxury fashion market to provide actionable insights.
Develop partnerships with key stakeholders and participate in local events to strengthen the boutique's presence.
Align local strategies with the Maison's overall goals to ensure consistency and sustainable growth.
Profile
At least 5 years' experience in luxury retail, with a strong track record in sales, client development, and team management.
Leadership: Dynamic and inspiring leader with the ability to build and motivate high-performing teams.
Business Acumen: Strategic thinker with excellent analytical skills and the ability to develop and execute long-term visions.
Client Focus: Expertise in delivering elevated client experiences and building long-lasting relationships.
Market Knowledge: Solid understanding of the luxury fashion market and client behavior, particularly in international contexts.
Language Skills: Fluency in Thai and English are essential; additional languages are a plus.
