At AnyMind Thailand, we are a dynamic, forward-thinking MarTech firm dedicated to providing innovative and effective marketing solutions to our clients. We are seeking a Strategic Planning in Manager level to develop and implement creative digital marketing strategies that drive results.What You'll Do
Clarify and analyze briefs provided by the Account Management team to thoroughly understand business challenges and goals, developing proposals aligned with client objectives.
Lead communication strategic planning processes based on campaign requirements.
Conduct in-depth research to gain comprehensive consumer insights and market knowledge, ensuring strategic alignment of all campaign executions.
Possess a strong foundation in digital communication and online media strategies.
Develop compelling presentations and effectively communicate strategic recommendations to both internal teams and clients.
Optimize media budget allocation to maximize media KPIs and campaign impact.
Collaborate closely with Account Executives, Creative Planners, and Biddable/Media Buyer teams to deliver successful campaigns.
Represent the agency in client meetings by presenting strategies and providing expert consultations.
Who You Are
Bachelor's degree in advertising, communication arts, marketing, digital media, or a related field
5-7 years of working experience in Communication Strategic Planning and Influencer Marketing or related field
Proven experience as a team leader or manager at least 1-2 years
In-depth understanding of the digital landscape, key performance indicators, and the ability to propose tracking mechanisms to measure campaign success
Exceptional presentation and communication skills
Proficiency in measuring campaign performance across various metrics
Strong analytical skills and the ability to extract actionable insights from large datasets
Ability to thrive under pressure and meet tight deadlines
Excellent communication skills in Thai, with English proficiency a plus
Where Are Challenges
Identifying the right influencers for brand fit and impact: It can be difficult to find influencers whose audience and values truly match the brand and will deliver meaningful results.
Developing creative and engaging content collaborations: Crafting influencer campaigns that are both authentic to the influencer and effective for the brand requires innovative and engaging ideas.
Measuring the real impact and ROI of influencer campaigns: Accurately tracking and demonstrating the return on investment from influencer marketing efforts can be a complex challenge.
Navigating the complexities of influencer relationships and negotiations: Building and maintaining strong relationships with influencers, along with managing negotiations, can be time-consuming and require specific skills.
Staying ahead of trends and platform changes in the influencer landscape: The world of social media and influencer marketing evolves rapidly, making it a challenge to keep up with new platforms, trends, and best practices.
Why You'll Love It
Advanced AI Tools For All Positions!!
Creative office at Emporium (located at BTS Phrom Phong)
Work hard, play harder office
Competitive Salary
Performance Review ( 2 times per year )
Performance Bonus ( 1 time per year from 0.5-month to 3-month salary amount )
Annual Paid Leave
Compassionate Leave
Health Insurance
Social Security
Discount for Fitness Gym at EmQuartier
Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)
Work in professional and dynamic environment
Good chance to explore new trends in a digital market
Opportunity to learn most advanced advertising technology platforms
No fixed day for promotion - Perform well and get promoted anytime!
