Develop business strategy and implementation plan to grow brand of assigned categories and direct all marketing activities for the achievement of short and long-term business goal, A&M and effective marketing spending
Drive innovation roadmap and develop insightful, unique and relevant product concept & positioning that answer the consumer's needs against competition
Lead agencies to develop winning communication strategies and execution plan to drive successful Launch/Relaunch campaign
Collaborate with cross functions for brands campaign implementation. Consistently monitoring & analysing business performance, market situation and competitors and acts decisively as a category leader to ensure business objective achievement
Lead media agency for media strategy and plan while optimize the plan along the way to gain the best out of the given budget
Manage effective A&P spending for the best return on investment.
Work with global and Emerging Market as a lead market for all product innovation development and communication strategies to ensure local relevancy is being addressed
Drive the synergism among team to align with company direction
Your Profile
Completed Bachelors or Masters in any field, preferred in Marketing / Business
Minimum 5 years of working experience
Strong knowledge & skills to lead launch/relaunch campaign with focusing in digital communications & media
High understanding in business with sense of urgency in driving to meet business objective
Strong ownership with entrepreneurial mindset.
Hands-on, multi-tasking, proactive, high accountability a team player and able to work well under pressure
At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values - CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.Additional informationLocation: 6th and 7th Fl. Sathorn Square Office Tower, 98 North Sathorn Road, Silom, Bangrak, Bangkok 10500
