Co-led the development of campaign strategy and roadmap for a key banking client in Thailand.
Designed and delivered comprehensive campaign proposals, including mechanics, offer structures, uplift modeling, and profitability analysis.
Collaborated with Data Science teams to assess credit card usage, track campaign performance, uncover growth opportunities, and design tracking frameworks.
Defined KPIs and managed campaign tracking processes, ensuring optimization and incorporating post-campaign insights.
Researched market trends and competitor activities to refine campaign strategies and maintain competitive relevance.
Oversaw campaign execution, including timeline and budget management, stakeholder coordination, and proactive issue resolution.
Presented performance reports and insights to senior management, providing data-driven recommendations for future campaigns.
Qualifications
Bachelor's degree in Business Management, Marketing, Economics, Finance, or related fields; Master's degree preferred.
6+ years of experience as a campaign manager, marketing manager, partnership manager, management consultant, strategic planner, or similar role.
Strong analytical skills with ability to translate complex data into actionable growth strategies.
Proven track record in end-to-end campaign management, from planning to optimization and post-campaign evaluation.
Excellent communication and interpersonal skills to collaborate effectively with diverse stakeholders.
Experienced in leading cross-functional teams with strong project management and problem-solving skills.
Thrives in dynamic, fast-paced environments, delivering measurable results for banking clients.
Argyll Scott Asia is acting as an Employment Business in relation to this vacancy.
