Marketing Manager - Core Product & NPD (90K-120K) (SDG-92893)
- Bangkok
- ฿90,000-120,000 per month
- Permanent
- Full-time
Job Responsibilities
- Capture Japanese food market and strengthen brand by creating products, promotions and services that meet our customer demands. - Develop and implement effective marketing and communication plan to launch and/or promote NPD, promotion and branding campaigns according to customer insight by timeline - Provide strategic and practical recommendation to management in order to grow revenues - Present marketing and promotion plan to subcommittee and operation teams to enable operational feasibility as well as to provide them with effective and appropriate tools and materials. - Work with creative agency to develop cut-through branding campaigns and communication materials of marketing calendar to be implemented across multiple platforms, including TVC, OOH, Digital, PR, in-store POP, branding signage and activations with effective media plan. - Collaborate with business partners in developing and execution of co-promotion campaign for brand building and incremental revenue. - Provide competitor analysis to identify market trends, pricing/business models, sales and methods of operations. - Manage budgets and effectively allocate resources among campaigns. - Manage documents control and quality control system under ISO and other standards associated with business. - Carry out any other assignments assigned by supervisor.Job Requirement
Necessary Skill / Experience
- Thai nationality , Male, Female , age 32 - 36 years old - Bachelor's degree - At least 5 years of experience in Branding / Promotion / Digital / Local Store Marketing in Casual Dining Restaurants (CSR), Quick Service Restaurants (QSR) - At least 2 years of management experience(Manager level) - Experience in data analysis and market research to develop and implement marketing strategy. - A good team player with excellent interpersonal skill and ability to collaborate cross-function internally and externally. - Creativity and knowledge in marketing trends and promotions - Result-oriented, hard-working with can-do attitude and passion to deliver the best performance - Strong analytical and presentation skills - Outstanding interpersonal and communication skills - Passion in food, love to eat and exploring new food trends / restaurants - Proficiency in Thai and English. Language Skill English level : Conversational Japanese level : None Workplace Area: BTS Bangna Working Hour: 9:00-18:00(Monday - Friday (WFH 2 days per week)) About the Benefits 90,000-120,000THB About the company Product & Service: Japanese Restaurant Business Type: Restaurant / Hotel