General Manager, APAC

Michael Page

  • Bangkok
  • Permanent
  • Full-time
  • 14 days ago
  • Apply easily
  • Lead a diverse and high-impact region with significant growth potential.
  • Be part of a global leadership team shaping the future of the industry.
About Our ClientOur client is at the forefront of innovative automation solutions, specialising in the design and integration of sophisticated conveyor systems for industrial applications. With a focus on optimising material handling and workflow efficiency, they provide tailored solutions that help businesses streamline operations, reduce downtime, and increase productivity, serving a diverse range of industries; including heavy manufacturing, automotive, and logistics.Job DescriptionCommercial Leadership
  • Develop and implement a comprehensive commercial strategy tailored to APAC markets.
  • Drive top-line growth through direct sales, channel partnerships, and strategic alliances.
  • Identify and capitalise on new market opportunities, customer segments, and product innovations.
  • Oversee pricing, positioning, and go-to-market strategies across diverse APAC geographies.
Operational Management
  • Lead cross-functional teams including Sales, Marketing, Customer Success, and Business Development.
  • Ensure efficient regional operations, including budgeting, forecasting, and performance tracking.
  • Monitor KPIs and business metrics to ensure alignment with strategic goals.
Market Expansion & Business Development
  • Spearhead market entry strategies for new countries or verticals within APAC.
  • Build and nurture relationships with key stakeholders, including customers, partners, regulators, and industry bodies.
  • Represent the company at regional events, conferences, and forums.
Team Leadership & Development
  • Recruit, mentor, and retain top talent across the region.
  • Foster a high-performance culture with clear accountability and continuous improvement.
  • Promote diversity, equity, and inclusion within regional teams.
Strategic Alignment
  • Collaborate closely with the COO and other executive leaders to align regional initiatives with global priorities.
  • Provide regular updates and insights to the executive team on regional performance, risks, and opportunities.
  • Contribute to global strategic planning and decision-making.
The Successful Applicant
  • Bachelor's degree in Engineering, Business, Marketing, or a related field (Master's degree or MBA is a plus).
  • Proven experience of at least 10 years in senior commercial leadership roles within APAC.
  • Prior experience working within the automotive, automation, industrial technology, or engineering sectors is necessary.
  • Fluency in both Thai and English.
  • Strong track record of driving revenue growth and market expansion.
  • Deep understanding of APAC business environments, cultures, and regulatory landscapes.
  • Experience managing multi-country teams and complex stakeholder relationships.
  • Excellent strategic thinking, analytical, and problem-solving skills.
  • Other key competencies: Strategic Vision & Execution, Stakeholder Management, Adaptability & Resilience
What's on Offer
  • Competitive salary, performance-based bonus and benefits aligned with Thai statutory requirements.
  • Opportunities to lead and grow in a key regional role.
  • Exposure to a dynamic and fast-paced industrial and manufacturing environment.
  • Supportive company culture focused on innovation and success.
ContactSonia FernandezQuote job refJN-082025-6815101Phone number+66 2 012 5017Job summary Sector Specialisation What is your area of specialisation? Location Contract Type Consultant name Sonia Fernandez Consultant phone +66 2 012 5017 Job Reference JN-082025-6815101

Michael Page