Overview:๏ Partner with Customer Marketing Manager. to develop strategic Channel Plan, i.e. AOP andlead strategy for channel growth & opportunity
Execute and implement Go-To-Market (GTM) Plan & integrated Marketing plan (on existing & new products of assigned products’ portfolio), in alignment with sales and marketing functions
๏ Lead Category-Management project for top 2 global accounts (Tesco, Big-C)
Develop and control the annual trade promotion budget via A&M TMK, and CCR TMK
Explore new business opportunity on growing assigned products’ portfolio & category Representing Customer Marketing team, to lead & manage FE team on a continuous development to win-on-ground.
Develop people capability “In-store Management Administrator"
Leading on being assigned projects, e.g. Idea-generation Workshop for Super/Hyper shopper, etc.
Responsibilities:Business Results:
Annual Volume Objective
GTM Plan across all categories (Super/Hyper)
Brand-Champion (as per assigned brands)
Integrated trade marketing calendar
Cost (TM & TM process)
Continuous improve shopper-penetration for Super/Hyper
Lead Category-Management project
Define & develop “Small Format Strategy” for Hyper channel
People Results:
Work closely with Channel Manager, KAM, and cross-functional team, to deliver Channel Growth profitably, and grow market-share on assigned channel, continuously.
• Lead Super/Hyper team for delivering Category-Management project, e.g. PGR for Tesco, Category Captaincy for Big-C
Qualifications:
Bachelor Degree in related field
4yrs+ experience in Customer (Trade Marketing) /Consumer Marketing
Experienced in Channel development and driving category-captaincy would be benefit
Experienced with direct retailers’ contacts or shopper research/category management process Strong in dealing with data-intelligence agency
Leadership skills, able to lead team and drive actions
Innovative thinking: able to lead team in new ways of thinking and
Execution. Good relationship building and teamwork
