
SME Channel Communication and Campaign Manager
- Bangkok
- Permanent
- Full-time
Analyze data to improve performance across channels and tactics.
Identify and engage target audiences with creative content.
Optimize existing sales channels and explore new opportunities.
Build strategic partnerships within the SME ecosystem.
Manage marketing budgets effectively.
Create and approve engaging content and materials.
Monitor campaign performance and adjust strategies as needed.Job DescriptionJob Description
- Develop campaign strategies and tactics: Develop and deploy successful marketing campaigns with the strategic products for the right target audiences through the right acquisition channel and attract qualified leads.
- Develop strategies for effective data analysis and reporting: Extract reports from multiple sources and apply industry knowledge to interpret data and improve SME business performance through campaign, channel, and communication tactics.
Budget management: Prepare and monitor the marketing budget, allocating funds wisely.
Content creation: Identify valuable and engaging content for AIS SME communication channels. * Approve marketing material: Oversee and approve marketing collateral, from website banners to brochures.
- Performance analysis: Measure and report on the performance of marketing campaigns, adjusting strategies as needed.