National Marketing Manager - Lifestyle

• The opportunity to shape and lead marketing activities in Thailand
• High visibility and decision-making authority.

• Develop and implement integrated marketing strategies that strengthen brand positioning and drive business performance in Thailand.
• Lead nationwide campaigns across digital, offline, and experiential channels to increase brand awareness and customer engagement.
• Conduct market research and consumer insights analysis to identify trends, opportunities, and competitive positioning.
• Manage annual marketing budget and ensure efficient allocation of resources to maximize ROI.
• Collaborate with cross-functional teams including Sales, Product, and Regional Marketing to ensure cohesive execution of strategies.
• Build and maintain strong relationships with media, agencies, and key stakeholders.
• Oversee brand communications, PR activities, and partnership initiatives.
• Lead and coach the marketing team to achieve performance excellence.

• Bachelor's or Master's degree in Marketing, Business Administration, or related field.
• Minimum 10 years of marketing experience, with at least 5 years in a managerial role within the lifestyle, consumer goods, or retail sector.
• Proven track record in developing and executing successful nationwide marketing strategies.
• Strong leadership and team management skills.
• Excellent communication and presentation abilities.
• English literacy is a must - both written and spoken, as this role requires frequent communication with regional and global teams.
• Strategic mindset with hands-on execution capability.
• Ability to thrive in a fast-paced and dynamic environment.

• Opportunity to lead marketing for a top lifestyle brand in the Thailand market.
• Dynamic, collaborative work culture with regional exposure.
• Competitive compensation package and career development opportunities.

Michael Page