Senior Business Development Executive

• Bachelor's Degree in Marketing, Communication, Business Administration, or a related field
• Minimum of 5 years of experience in marketing, business development, or sales, preferably in the design, architecture, or construction industry
• Excellent interpersonal and relationship-building skills
• Good spoken and written English

• Knowledge of marketing strategies and promotion planning
• Knowledge of the real estate development, hospitality, advertising, publishing, or design fields (relevant industry knowledge)
• Good coordination and multi-tasking skills
• Active, passionate, outgoing personality
• Ability to interact with various groups of people (internal and external stakeholders)
• Proficiency in Google Workspace and CRM
• Ability to generate leads, plan activities and manage information effectively
• Service-minded and client-focused approach
• Ability to contribute to the overall development and achievement of company goals
• Willingness to grow, accept responsibilities, and take on challenges
• Adaptability and willingness to integrate new technologies, including AI, into business development workflows
• Capabilities to use AI tools, including LLMs and Generative AI, for tasks such as market research, lead generation, content creation, and communication

• Market Intelligence & Trend Analysis:

• Identify news and market trends from publications, online sources, and AI-based research.
• Analyze market data to identify potential target clients and emerging opportunities.
• Prepare background information and marketing strategies to target each sector group and submit to management for approval.
• Client Relationship Management (CRM) & Lead Generation:

• Maintain the dwp CRM system for tracking leads, proposals, and client interactions.
• Maintain a register of upcoming proposals, current proposals, and leads in CRM.
• Develop and implement lead generation strategies using digital marketing and networking.
• Business Development & Networking:

• Attend industry events, conferences, and networking opportunities (at least monthly).
• Organize and host client events, workshops, and presentations.
• Attend marketing and promotional events related to business.
• Coordinate with other dwp offices on marketing activities.

• Strategic Marketing Planning:

• Prepare a comprehensive annual marketing strategy plan, incorporating market analysis, competitive landscape, and digital/traditional tactics.
• Update/develop the dwp Marketing manual.
• Digital Presence & Content Creation:

• Develop and manage the firm's online presence, including website, social media, and digital marketing campaigns.
• Optimize digital content for search engines (SEO) and user experience.
• Create and curate engaging content, including blog posts, articles, videos, and social media updates.
• Develop promotion planning for the company via design magazines, local and international, internet and publishers.
• Maintain details of design magazines/internet and publishers that have information of the company and keep information in the marketing files.
• Visual Asset Management:

• Organize professional photo and video shoots of completed projects.
• Maintain a digital library of high-quality project images and videos.
• Coordinate Photographic shooting of completed projects and contact suppliers about selling duplicate photographs of the project.

• Proposal Development & Management:

• Coordinate with the design team to prepare high-quality proposals and presentations.
• Manage the proposal development process, ensuring timely submission and adherence to client requirements.
• Develop compelling case studies and project descriptions for completed projects.
• Capability & Content Development:

• Maintain and update digital and print capability statements, including company profile and relevant project experience.

• Management Reporting:

• Prepare reports and presentations for weekly management marketing meetings.
• Plan activities and information distribution for the company including print media, internet and publishing to promote company awareness.

• Ensure that the Quality Management system is implemented and maintained and to evaluate where continual improvement can be made.

• Utilize approved AI tools (including LLMs and Generative AI) to assist with

• Market research and competitor analysis.
• Lead generation and qualification.
• Content creation (e.g., drafting emails, social media posts, proposal sections).
• Personalizing communication with potential clients.

dwp