My client, a leading global FMCG company is seeking a Consumer Insights Manager (CMI).This role is a strategic business partner, responsible for leveraging deep market and consumer understanding to shape brand strategies, drive growth, and challenge conventional thinking.Job Description:· Design, manage, and execute comprehensive research programs that deliver actionable insights. This includes both qualitative and quantitative studies, such as brand health tracking, product testing, and shopper insights.· Act as the voice of the consumer, using evidence-based insights to inform and influence business decisions. You will identify emerging market trends and unmet needs to unlock strategic opportunities for our brands.· Utilize integrated data sources and in-house analytics to support business forecasting, scenario planning, and post-campaign evaluation, ensuring our strategies are both effective and data-backed.· Build and maintain strong partnerships with key stakeholders across Marketing, Sales, Innovation, and Finance. You will act as a trusted advisor, using your expertise to guide strategy and ensure all decisions are grounded in consumer understanding.· Lead relationships with external research agencies and partners, challenging them to maintain the highest quality standards while staying within budget and on deadline.Requirements:· Bachelor's or Master's degree in a relevant field such as management, marketing, or research.· 6 years of experience in research or a marketing-related role.· Strong knowledge of both qualitative and quantitative research methods, along with the ability to manage projects and coordinate with agencies.· Proficient in data analysis and visualization, with a talent for translating complex insights into clear, compelling stories.· Proven ability to work effectively in cross-functional, international, and cross-cultural teams.· Excellent attention to detail, strong analytical skills, and the ability to influence and engage with stakeholders.· Highly proficient in MS Excel and other analytical tools. Must have a high level of English proficiency.Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.
