PositionSenior Brand Manager (200K-220K)Our ClientA Leading International Consumer Goods CompanyLocationBangkok, ThailandReport toHead of MarketingResponsibilities:
Oversee the brand’s product and channel mix to maximize sales and profitability.
Lead strategic brand development and campaign execution, ensuring consistency with brand positioning and tone of voice.
Develop and manage the product innovation and renovation pipeline in line with market opportunities and brand strategy.
Plan and execute brand campaigns, including ICP development, ensuring alignment across all touchpoints.
Build and develop a high-performing brand team, enhancing team capabilities, promoting collaboration, and fostering a positive, supportive work culture.
Lead the development and execution of annual brand plans aligned with company objectives.
Monitor and drive brand P&L performance, delivering against financial targets.
Actively participate in core topline meetings (Demand Forecasting, Topline, LIM).
Manage total A&P budgets, ensuring effective allocation of resources and positive ROI.
Qualifications:
Bachelor’s degree or higher in Marketing, Business Administration, or related field.
Proven track record in brand management, product launches, and driving business results.
Strong analytical, leadership, and communication skills.
Experience in budget, A&P, and P&L management.
Ability to combine strategic thinking with strong executional focus.
