DescriptionMindshare:Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders - better for people, planet, and business - by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.Reporting of the role:This role reports to: Manager, Planning3 best things about the job: * Utilize an in-depth knowledge on client category, brands and specific client requests and needs to provide appropriate input and direction to the agency units driving the entire value exchange process
Lead account 'project manager' for the entire business accountable for achieving deadlines across all campaigns and deliverables
Act as key liaison accountable for the entire work product (for assigned client brands) among each business unit (Business Planning, Invention and Exchange) that contribute to the overall media plan development process both internal and external
In this role, your goals will be:In three months:
Started to build relationships with the key decision makers within the client and agency organisations
In six months:
Proven yourself as a reliable point of contact for client stakeholders
In 12 months:
To anticipate what is needed to stay on track to secure, grow and solidifying client relations, and to take actions appropriated.
What you'll bring:
Demonstrates a deep understanding of the of different marketing channels including different roles, advantages, formats, potential partnerships, distribution
Quickly builds strong relationships with marketing channel owners and leverages these relationships to deliver the best outcomes for Mindshare and our clients
Demonstrates a high degree of numeracy and IT literacy in order to monitor and manipulate data to deliver the best outcomes for the business, e.g. forecasting, delivery against plan, conforming to share deals
Understand the implications for the business and communicates potential impact to clients and the Mindshare team
Filters and adapts the different options and applies good judgement combined with hard facts to select which ideas will produce the best results
Understands what the client's business needs by understanding the history of the brand and what the client wants it to stand for. Understands the client's strategic intent and the implications for building the client's business
Communicates information and decisions with the full range of stakeholders involved in a project
Supports the development of others by expressing positive expectations towards their initiatives and giving constructive feedback
Minimum qualifications:
Under graduate degree in communication or media or business management (Post-graduate/masters preferred)
At least 2 years in media planning experience or related field required
Knowledgeable about and experienced with the concepts, approaches and issues involved in tactical media planning
Familiar with the timelines, processes and needs of the implementation of all media
Knowledgeable about new approaches to and developments in tactical planning
Demonstrated critical thinking and problem solving
Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
Ability to make decisions and use critical thinking
Knowledge and use of various research system
Life at WPP Media & BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events
