Overview:The main purpose of this new Senior beverage role is to drive the critical brand design work for Asia’s key PEPSI brands Responsibilities:
Leverage global design & design thinking to help build greater affinity and awareness of our brands – accountable, alongside BU and sector leads.
Lead design programmed as per Asia BU Design AOP.
Illustrate and execute global best practice – award winning design – global and regional.
Manage a team of junior designers and interns.
Generate creative design proposals (sketches, scenarios, concepts) in order to visualize the desired output and share with internal and external team members.
Participate in research activities and effectively translates customer needs into actionable design requirements.
Continue to strive for best practice design outcomes with marketing teams – act as active consultant and partner.
Approval of final design outcomes and production sign off
Qualifications:
7+ years of brand design experience on regional brands.
Extraordinary design taste and ability to realise world class design solutions across multiple applications and comms platforms.
Ability to clearly articulate and visualize their thinking to design and marketing partners, reporting to senior leaders across the function.
