About the clientThey are a leading bag and shoes spa retail company with numerous branches across Thailand including e-commerce, specialising in premium care and repair services for luxury bags and footwear.Job SummaryThe Commercial and Operations Director will spearhead the development and execution of sales strategies for both physical retail and e-commerce channels, ensuring revenue growth, operational excellence, and brand elevation across their 12+ branches in Thailand.This senior leadership role requires a strategic visionary with extensive retail commercial experience, proven e-commerce expertise, and a passion for delivering exceptional customer experiences in the luxury retail space.Key Responsibilities
Formulate and implement robust sales strategies for physical stores and e-commerce platforms to achieve revenue targets and expand market presence.
Drive online sales growth by optimising the e-commerce platform, enhancing user experience, and executing digital marketing strategies.
Oversee retail and e-commerce operations, ensuring consistency in service quality, inventory management, and customer satisfaction across all channels.
Lead, mentor, and develop a high-performing team of sales, operations, and e-commerce professionals, fostering a culture of excellence and accountability.
Conduct in-depth market research to identify consumer trends, competitive dynamics, and opportunities for growth in both physical and online retail.
Partner with marketing teams to develop integrated campaigns that boost brand visibility and drive traffic to stores and the e-commerce platform.
Manage budgets, analyse financial performance, and monitor KPIs to ensure profitability and cost efficiency across all operations.
Champion initiatives to elevate customer experience in-store and online, aligning with the company's luxury service standards.
Collaborate with branch managers and e-commerce teams to ensure seamless execution of strategies across all locations and digital platforms.
Negotiate with suppliers and partners to secure favorable terms for products, services, and digital tools.
Identify opportunities for innovation, including new services, digital enhancements, or potential market expansion.
Qualifications
Masters degree in business administration, Management e.g, or a related field is preferred. Bachelors degree required.
5-8 years of progressive experience in retail commercial operations, with a strong focus on sales strategy and e-commerce execution.
Skills:
Proven expertise in e-commerce sales, including platform optimisation, SEO, and digital marketing.
Exceptional leadership and team management capabilities.
Strong analytical and strategic problem-solving skills.
Advanced financial acumen for budgeting and performance analysis.
Excellent communication and interpersonal skills.
Knowledge of the luxury retail or spa industry is a plus.
Language: Fluency in Thai and English (written and spoken).
Willingness to travel to branches across Thailand as needed.
Preferred Qualifications
Extensive experience in luxury retail with a focus on e-commerce growth.
Deep understanding of the Thai retail market and online consumer behavior.
Proficiency in e-commerce platforms (e.g., any Online Marketplace, shopping platform or LineOA) and retail management systems.
