Assistant Marketing Manager

• Planning and execution of all communications and media actions on all channels
• Understands in store environment, contributes to category strategy, defines desired relative price.
• Translate brand elements into plans and go-to-market strategies.
• Build the category vision and category plan with action based on thorough analysis of shopper, consumer, competitors, and market data.
• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Managing the budget for advertising and promotional items.
• Develop and execute marketing plan to establish and maintain brand awareness.
• Analyze competitive data, consumer segmentation, and consumer insight to develop and improve tactics.
• Seek out new marketing opportunities that fit with the brand by anticipating consumer trends.
• Manage cross-functional teams of the brand and products launch project.
• Create brand message and image that results in increased sales, brand loyalty and improving market share.
• Increase sales at retailer level, targeting the key outlets.
• Responsible to drive brand portfolio to ensure the company differentiation from its competitors’ products.
• Maintain and develop Small domestic appliances portfolio in line with the positioning of our client’s brand standards.
• Manage all topics related with Product-Marketing e.g., product life cycle management,
• Work closely with management level to assure alignment with category management and overall strategy.
• Responsibility for all stages of product life cycle (conception, definition and release of new products, in-life management of existing products including promotion activities, and phase-out of mature products).
• Track product profitability including the development of cost and pricing structure of the product portfolio.
• Market data analyze to fulfill the market with suitable product portfolio.
• Work with sales team related to product planning.

• Qualified to degree level in Business Administration, Marketing or a related subject.
• 5+ years of experience of product marketing / Trade Marketing experience preferably within an international FMCG Company
• At least 5-10 years of Brand/Category/Trade Marketing background
• FMCG background will be preference
• Strong in communication skills & project management.
• Fluent in spoken & written English
• previous eCommerce / sales analysis experiences preferred
• Good command of spoken / written English.
• Excellent negotiation and presentation skills.

Orenburg Consulting Group