Data Engineer (Campaign)

• Evaluate business needs and marketing objectives to ensure alignment with campaign strategies and solution design.
• Interpret trends, data patterns, and customer behaviors to support strategic planning and decision-making.

• Collaborate effectively with internal AIS service teams to deliver seamless service solution integration.
• Prepare clear and concise meeting documentation, including discussion points and actionable next steps for team alignment.
• Present and communicate work progress, technical challenges, and status updates to stakeholders in a structured, professional manner.
• Consolidate technical solutions into RFP documents to support vendor engagement and execution readiness.
• Estimate workload and man-days for assigned tasks, ensuring accuracy in planning and resource allocation.
• Take full ownership of assigned tasks and deliverables, ensuring completion within defined timelines.
• Maintain proactive communication with end users and business teams, offering updates and consulting when needed.
• Demonstrate flexibility and readiness to support urgent business activities beyond regular working hours when required.

• Identify and implement methods to improve data quality, consistency, and operational reliability.
• Explore and recommend opportunities for new data acquisition to support campaign expansion and targeting accuracy.
• Design or support development of analytical tools and automation programs that streamline internal operations.
• Collaborate with data scientists and system architects to improve system intelligence and campaign performance.
• Conduct impact analysis and provide insights to support decision-making for system or process enhancements.

• Understand, customize, and continuously optimize the end-to-end campaign management process, including requirement gathering, service and feature development, testing, production deployment, and quality control.
• Ensure accurate, timely, and outcome-focused campaign execution that aligns with marketing and business goals.
• Effectively estimate project timelines and coordinate across teams to meet delivery milestones.

• Partner with cross-functional teams—including marketing, digital, technology, and brand—to ensure excellence in campaign delivery.
• Coordinate with internal AIS teams to ensure integrated service solutions across platforms.
• Engage and negotiate with external vendors on technical discussions to align on implementation and service quality.

• Monitor and manage platform capacity to ensure consistent performance and scalability.
• Meet regularly with Campaign Marketing leaders and managers to drive campaign rollout, review progress, and identify areas for enhancement and efficiency.
• Lead or support Scrum planning and resource allocation to improve delivery speed and reduce bottlenecks.
• Manage a team of Campaign Execution Specialists by assigning tasks, overseeing development, and ensuring quality execution.
• Mentor and develop team members by creating growth plans and tracking performance via individual and team KPIs.
• Perform quality assurance audits to validate campaign configuration accuracy and ensure alignment with business needs and requirements.

• Bachelor’s or Master’s degree in Computer Science, Information Technology, Marketing Technology, Data Engineering, or a related field.

• Minimum 7–9 years of experience in campaign management, data-driven marketing platforms, or system integration roles.
• Strong background in working with cross-functional teams including marketing, digital, IT, and external vendors.
• Experience in designing and deploying technical solutions, API integration, and data pipeline coordination is a plus.

• Solid understanding of campaign management systems, service design, and workflow execution is preferable.
• Proficiency in creating and interpreting service flow diagrams, technical specifications, and RFP documents.
• Experience in handling data quality initiatives, impact analysis, and platform capacity planning.
• Familiarity with tools such as SQL, data visualization tools, or campaign configuration interfaces (GUI-based tools or scripting).
• Experience working within Agile or Scrum frameworks is preferred.

• Strong ability to analyze business requirements and translate them into functional and technical solutions.
• Capable of interpreting data patterns and customer behavior to drive campaign optimization.
• Comfortable working with business users and translating technical concepts into business-friendly language.

• Upper-Intermediate presentation and communication skills, both in Thai and English.
• Proven ability to lead discussions, coordinate teams, and manage stakeholder expectations.
• Able to work under pressure, manage multiple tasks simultaneously, and deliver on-time results.
• Strong leadership, coaching, and team development mindset.

AIS