Senior Product Manager (FMCG)
- Bangkok
- Permanent
- Full-time
Location: Bangkok, ThailandPurpose of the RoleThis position is responsible for leading the brand and commercial strategy for the Specific products. The role involves managing end-to-end brand strategy, execution, performance monitoring, and innovation to drive growth and brand equity in a dynamic consumer market.Key Responsibilities1. Brand & Commercial StrategySet the long-term commercial direction for the product portfolio with clear objectives, growth priorities, and category/channel focus.Translate brand vision into executable strategies across product innovation, design, communication, pricing, and distribution.Manage brand portfolio to align with consumer and business goals.Own the brand P&L and marketing budget to ensure effective and efficient investment aligned with company strategy.Conduct post-campaign reviews to assess performance against KPIs and optimize future planning.2. Consumer & Market InsightContinuously explore consumer behaviors, drivers, and pain points to uncover strategic insights.Monitor market trends, competitive landscape, and brand performance to identify risks and opportunities.Utilize social and digital analytics tools to extract insights, guide brand messaging, and shape innovation.Turn data from multiple sources into actionable brand and business recommendations.3. Consumer Engagement & ConnectionsLead the planning of consumer connection strategies and customer journey across various touchpoints.Build messaging and positioning strategies that shift consumer perceptions and behaviors.Define success metrics for consumer engagement and track ROI for all brand campaigns.Stay informed on emerging digital trends and integrate them into brand activation plans.Collaborate across internal functions and with external agencies to ensure holistic execution across retail, e-commerce, and offline channels.Qualifications and ExperienceBachelors degree or higher (Marketing or related field preferred).Minimum 10 years of experience in FMCG brand or product management.Demonstrated success in brand building, strategic planning, and multi-channel campaign execution.Proficiency in market analysis tools (e.g., Nielsen, Kantar, Brand Tracking).Strong analytical mindset with the ability to derive insights and develop solutions.Proven project management skills, capable of juggling priorities and tight deadlines.Exceptional collaboration, leadership, and stakeholder management skills.Bilingual in Thai and English (spoken and written).Experience managing P&L and marketing budgets with an emphasis on ROI.Confident in communication, negotiation, and delivering presentations.Self-starter with a drive to meet and exceed business objectives.
Send your updated CV to pongsakorn@wkr.co.th