Job purposeAs the Communication Planning and Strategy Executive at aCommerce, you will be a key player in developing and executing communication strategies that enhance the online presence and sales performance of our e-commerce clients. You will be responsible for short video production, live-streaming marketing initiatives, and influencer and affiliate management within the e-commerce ecosystem.The role of CPS is to be part of the collaborative team which consists of marketing, e-store manager, Key Account Management, and demand fulfillment. The CPS is expected to be the project lead from the marketing side, to grow the client's e-Commerce GMV and revenue. CPS objective is to achieve the project KPI and project profitability, and reporting to (CPS) Communication Planning and Strategy Manager/Supervisor.Job ResponsibilitiesCommunication Strategy:
Develop and implement communication plans tailored to clients' e-commerce goals and target audiences.
Stay abreast of e-commerce industry trends, technological advancements, and competitor strategies.
Collaborate closely with cross-functional teams to ensure consistent messaging and branding across various e-commerce channels.
Short Video Production:
Conceptualize, script, and coordinate to produce short videos that showcase our clients' products and services.
Collaborate with the creative team to ensure the video content is aligned with the client's brand and product offerings.
Optimize videos for various e-commerce platforms, ensuring they drive engagement and conversions.
Live Streaming Marketing:
Plan and coordinate to execute live streaming campaigns on e-commerce platforms and social platforms to engage with our client's target audiences in real-time.
Monitor live streams and media plan (if any) to optimize product visibility and conversion rates.
Analyze live streaming performance data and adjust strategies for maximum ROI.
Influencer and Affiliate Management:
Develop and manage influencer and affiliate marketing programs tailored to drive awareness, traffic, and sales for our e-commerce clients.
Identify and establish relationships with influential figures in e-commerce platforms and social platforms.
Coordinate with influencer and affiliate partners to promote our clients' campaigns effectively.
Reports
Track and report weekly or monthly on all activities, in all metrics including the impact of influencer collaborations on e-commerce sales and brand recognition, making data-driven adjustments to optimize program effectiveness.
Key Requirements
Bachelor's degree in communications, marketing, public relations, or a related field
1-2 years of experience in a direct field related to communication planning and strategy for e-commerce brands or companies.
Deep understanding of e-commerce platforms and their trends. Tiktok is preferable.
Strong analytical mindset with the ability to leverage data for decision-making.
Strong understanding of marketing communication theory and principles.
Ability to think strategically and creatively.
Excellent written and verbal communication skills.
A self-starting attitude - the ability to work independently and take initiatives
Ability to manage multiple projects simultaneously
Good command of MS Office, MS-EXCEL, MS-POWERPOINT, MS-WORD
