PositionMarketing Manager (Ethical Channel) (260K-300K)Our ClientA Leading International FMCG CompanyLocationBangkok, ThailandReport toHead of Business UnitResponsibilities:
Demonstrates leadership and enable development of the team.
Provides product experiences that meet or exceed the nutritional and sensorial expectations of consumers
Maximize business value by using digital to drive cross-functional (Medical, CRM, eBusiness, Marketing, Sales, CCSD, Corporate Communications, CES) collaboration, sharing and, where appropriate, integration.
Holistically assesses I&R Portfolio and provides improvement recommendations as / in close collaboration with I&R Portfolio Manager to align I&R Project Portfolio to the Business/Category I&R Objectives and targets.
Responsible for the development of Big Ideas and Campaign Ideas; incorporates them into engagement strategies, bringing attractive and rewarding brand experiences to target healthcare professional and consumers. Identifies opportunities for above-market campaigns.
Develops and successfully executes Bigger, Bolder, and Better innovation and renovation for the brands by ensuring an efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project Management of all Innovation & Renovation (I&R) projects. Acts as I2L Project Manager in selected highly complex I&R Projects.
Qualifications:
A scientific background with Medical marketing experience is a must.
Minimum 2 years of experience in a supervisor position is preferred.
Minimum 6 years of experience in medical marketing in an International Medical Business.
Full understanding of key drivers of brand/product P&L and how to action them.
Strong relationship management and communication skills.
Proven track record in delivering strategic digital marketing projects.
